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About

The HUmble Beginning of Juego Sports

Overview

JUEGO SPORTS

Founded in 2001, Juego began as a small badminton store owned by passionate badminton enthusiasts. Originally named Racquets and More, the shop started in a modest 15-square-meter space in Quezon City, aiming to serve the growing badminton market by offering high-quality badminton gear and apparel. Over the years, it has grown into a trusted name in the sport, recognized for its commitment to the badminton community, exceptional customer service, and wide selection of top brands.

Humble Beginnings:

The journey of Juego began with a simple mission: to create a space where every badminton enthusiast—regardless of skill level or experience—could find the right equipment to achieve their badminton goals. Founders Norman Lozendo and Daniel Rupinta Jr. understood that to accomplish this, they needed to partner with Yonex, the world’s top badminton brand, and become an official dealer. After successfully securing this partnership, they, along with fellow badminton enthusiasts, pooled their savings to open their first store, offering the most extensive selection of Yonex badminton products in the Philippines.

Through hard work, personalized service, and a strong commitment to understanding their customers' needs, Racquets and More steadily built its clientele. Word of mouth became their most powerful form of advertising, as the local badminton aficionados recognized the store's dedication to the sport and the community.

Growth and Expansion:

As the badminton community expanded, so did the store. Over time, it evolved from its original name, "Racquets and More," to "Juego," meaning "game" in Spanish. With the addition of fellow badminton enthusiast Sherwin Oranga to the founding team, Juego broadened its offerings to include global badminton brands like Li-Ning and Hundred, while also expanding into other sports categories. It has since established specialized badminton concept stores, like stand-alone Yonex and Li-Ning shops. Today, Juego proudly operates in multiple mall locations across the country. As it embarks on a new mission to serve pickleball enthusiasts, Juego remains committed to its core values of quality, community involvement, and personalized customer service.

Community Involvement:

Juego prides itself on its involvement with local badminton and pickleball clubs and academies. The company believes in giving back to the community by participating in local tournaments and clinics to encourage a healthy lifestyle, foster sportsmanship and enhance athletic skills.

Our Mission

Company Mission

1. Customer - To delight and satistfy our target customers by providing them quality service and wide array of products that will meet their sporting needs and demands.
2. Employee - To treat all employees as associates and involve them in the company's goal of steady growth.
3. Supplier - To regard our suppliers as partners and give them continuous support to ensure their success.

Our Vision

Company Vision

To be a recognized retailing company actively contributing to the growth of sports and wellness in the local market by 2025.

Core Values:
A - Accountability
C - Competitiveness
T - Teamwork
I - Integrity
V - Value Creation
E - Excellence
Juego Sports

Our Work

We recognize the needs of Filipino athletes and sports enthusiasts for the latest and best sports gear, and their desire to wear hip, cool, and comfortable sportswear.

The Company will continuously supply the Philippines with specialized and quality sports equipment from around the world to the local market.

We Love Our Clients

We are very fortunate to have formed excellent partnerships with many of our clients.

Meet Our Team

Gabriel Millano

Marketing Specialist

Robuel Shad Tolentino

E-commerce & Digital Marketing Supervisor

Realyn Eduarte

Customer Service & Order Fulfillment Specialist

Operating hours

Monday to Friday: 7:00AM - 4:00PM 

Weekend Orders: Orders placed over the weekend will be processed on the Following Monday

Order Cut-Off for Processing 

Cut-Off Time: 3:00PM

Orders received by 3:00PM  will be processed the same business day. Orders placed after the cut-off will be processed the next business day

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